Innata, publisher of custom-made alpaca fabrics, plaids and carpets is part of a reflexive process, discover our impact.
Innata is a high-end brand in a reflexive process. In fact, the co-founders are at the service of an activity based on values that invite people to think. For Innata, quality is at the heart of thinking. The brand is constantly seeking to sublimate a natural and rare fiber, respecting men, their identities and their know-how. Innata goes further and interprets in its way models of Andean characters by a contemporary design. The very essence of the brand’s compositions asserts an assumed modernism. Finally, Innata would be nothing without the reasoned willingness of the co-founders to create an ethical, warm and benevolent framework towards all the actors involved in the process of brand deployment.
In an ever-changing world, it’s important to go beyond values that are no longer relevant and learn to navigate change without losing your identity.
Put breeders back at the heart of the process
Today, we can no longer accept that the people who create wealth are the only ones who do not benefit from it, so we decided to work with them and support them in transforming their fibers into yarns. It is with these breeders that we have developed the Pure Range. These changes have multiple interests for communities:
– First of all financial, with an increase of at least 300% revenue on the transformed fiber.
– Social with the revaluation of trades around the alpaca.
– Societal, because instead of just raising and gathering alpacas, they transform a timeless fiber into a world-class product through creation and innovation.
Very isolated geographically, alpaca breeders work in communities made up of several families and live several hours of trails in the first cities. All members of these communities have lived the life of alpaqueros (alpaca breeders) and the hard life that goes with it.
In 2015, the annual salary of a family of breeders was estimated at $ 1,700, the younger generations see their parents and grandparents working in harsh conditions every day of the year, from morning to night for a minimal salary .
These same young people do not wish to perpetuate the pattern of their elders, not knowing necessarily how, some decide to try their luck in the capital, Lima.
Although endowed with a lot of willpower, but without financial means or any training, these young people usually end up in the city’s quacks before resigning and returning to their villages of origin.
For the last ten years or so, big companies have been abusing the lack of knowledge and training in rural areas and are increasingly drawing down the purchase price of fiber, in order to be competitive on the international market. the alpaqueros that are impacted.
Our goal for 2021 is for all of our 100% baby alpaca products to come from these communities.
In addition, we want to make Innata an example of a change in a familiar environment, one that evolves without compromising core cultural values.
The authenticity of our pieces lies in our manufacturing process, it is designed to mythify what the nature of the Andes offers us more beautiful. To do this, we give an essential part of our work to aesthetic reflection, so that our pieces express millenary truths through a contemporary design.
The quality of our products requires a permanent search for the finest and purest alpaca fiber in the world, in the respect of a natural production. That’s why we’ve put forward specific, multi-level requirements for the development of new lines, made with the best alpaca fiber available.
Alpacas survive in one of the harshest environments in the world thanks to a thick layer of down that isolates them from the heat of the day and protect them from the extreme cold of the nights. Indeed, at the top of the Altiplano, it is the same temperature throughout the year, about 25 ° C in the early afternoon and up to -30 ° C during the night. This resistance to extreme temperatures is due to a property of their fiber, thermoregulation, thanks to innumerable micro air bubbles in their hair. The temperature of their bodies will be isolated in these micro air bubbles during cold nights while they allow a good breathing of the body during hot days. These properties are amplified at high altitude, that’s why we work exclusively with breeders based between 4,500 and 5,400 meters of altitude.
Rare & Natural
Soft and durable, the touch of alpaca is even more exceptional when it is worked without dyeing. Luckily, nature is well made, the alpaca has 24 shades of natural colors. To offer 100% natural fibers, made without dyes or petrochemical processes, we had to work with breeders’ communities to set up quality and color selection at the beginning of the manufacturing process, right after the mowing.
The implementation of this step forced us to control all stages of manufacturing, from cutting the fiber to packaging our products.
The implementation of a veterinary program selecting the best potential for flocks is part of the ongoing programs. Since the 70’s, the proportion of black, brown and dark gray alpacas has fallen sharply. It’s since these years that alpaca fiber is used in the world of gold fashion, it is much easier to make dyes on a white fiber than on a dark fiber. The yarn manufacturers therefore oriented their research towards light colored fibers and alpaqueros, sought to reduce the number of dark alpacas by selling them for their meat more than for their fiber.
It is now almost impossible to find pure black fibers without dyeing.
To be able to continue to use black colors in our collections without using dyes, it is a real work of sensitization with our partners that we carry out. We support the initiatives of preservation and development of alpaca breeds among breeders. This represents an in-depth genetic work in the context of a continuous preservation of the quality of this fiber and of certain colors that tend to disappear.
Since 2017, major Chinese investors have entered the alpaca market following the disasters caused by the massive cashmere goat farming in their countries and especially the decline in the quality of this fiber in the face of the very strong demand for the customer.
Beyond the thousands of hectares made unusable by these animals whose hooves destroy the soil, investors seek new qualitative fibers.
Less known than cashmere, alpaca has much better qualities, because it is a hypoallergenic fiber, water repellent and thermoregulating.
The entry into the market of these investors will have different impacts:
First, an increase in prices, because the amount of alpaca is very limited.
In a second time, we will observe a democratization of alpaca in fashion and decoration accessories.
Finally, we will observe a decline in the quality of this fiber. That’s why Innata is dedicated to working exclusively with fibers of superior quality and in keeping with Andean traditions.